| What is the Power Card? | |
| The Power Card is a very unique mailing piece. While at first glance it appears to me no more than a postcard with 5 homes, an extremely brief description of the properties, an agent's photo along with their phone number. The real potential of the power card is realized once you understand the collaborative nature of the card and who exactly receives it. The Power Card is both a unique sphere prospecting tool as well as an awesome listing tool that is (as far as we know) exclusive to The Champlin Park office.. | |
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| Each issue of the Power Card is the same as far as the five properties being featured on the card. The difference in each issue is the Agent Photo and their phone number. | |
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| The 5 properties are submitted by Champlin Park agents from our current active inventory.. | |
| VERY IMPORTANT | |
| At this time the Power Card is only to be mailed to an agents sphere of influence. It is NOT to be sent as a geographical or farm mailing, passed out at open houses or given to the general public in any way! | |
| This may change in the future, but only after ALL the Power Card participants amend the guidelines by a unanimous affirmative vote. | |
| Agents, who do not have active listings of their own, are able to utilize other agents listings, thus creating a unique point of contact with their sphere. The card DOES NOT represent that these listings are the listings of the agent featured on the card, but rather asks the question: "Do you know a buyer for these homes?" | |
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| Who can participate in the Power Card? | |
| Any Champlin Park Agent may participate in the Power Card. For new agents, it is recommended that you first send out your introductory announcement to your sphere of influence before you start sending them The Power Card. | |
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| Who at the Champlin Park office uses the Power Card? | |
| The Power Card is utilized by many different Champlin Park agents. From new agents who are in the first months of their career, to the seasoned veterans who supplement their mailing campaigns with an occasional powercard. For a list of Champlin Park agents who are participating in the current issue of The Power Card, CLICK HERE.. | |
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| Can I mail the Power Card to my farm? | |
| The Power Card is to mailed only to your personal sphere of influence. It is not to be mailed geographically to a neighborhood or a "farm". The Power Card contains listings that were contributed by other Champlin Park agents. We ask that you respect their opportunity to market their listings to the geographic area that they choose. If you're looking to mail to your farm consider sending an area stat card, List Sold Cards, Open House invitations or some other appropriate card. | |
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| Who's involved in the creation of the Power Card? | ||||||||||||||
| The Power Card represents the collaborative effort of several individuals. In addition to the Champlin Park listing agents who contribute their listings to the card we have a few other individuals who play a role in each successful issue: | ||||||||||||||
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| What is the cost of the Power Card? | |
| The Power Card is priced at 51 cents each. This includes first class (post card) postage stamps. | |
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| Do I need to purchase the postage? | |
| No. The appropriate number of first class (post card) postage stamps will be provided to you with your order. | |
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| Will the staff adhere my labels and postage? | |
| Our Champlin Park staff would be more than willing to adhere the labels and postage to your cards. As you can imagine with several agents asking our staff to assist in this step, it can get quite hectic at the front desk. To insure order please follow these suggestions: | |
| Make sure your cards and labels and postage 'stay together'. Perhaps place all your 'pieces' in a large brown envelope. | |
| Be patient. Understand that there may be more than one agent requesting Power Card assistance from our staff. They take the cards on a first come first served basis. | |
| Standard office tasks are a priority. The Power Card task falls to the bottom of the list. Typically the evening and weekend staff will have more time to devote to the Power Card. | |
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| What's the minimum number of Power Cards I can order? | |
| No fewer than 50 Power Cards per agent per issue. | |
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| Do I need to mail the Power Card every month? | |
| While it's not required
that you mail the Power Card each month, the card is set up on an "opt
out" system. The "Opt Out" system works as follows: Once you
order your initial set of Power Cards, this becomes your base order.
Then the following month we will assume that unless you tell us otherwise,
you want the same base order that you had the prior month. If you do
not desire the card, or if you need to change the quantity or any other
personal information, simply notify us prior to the deadline. We will communicate the upcoming deadline of the new card more than once. This communication will be done both through voice mail and e-mail. We will also have a hardcopy of "The List" posted. Remember: If you desire the same quantity of cards for each issue, you do not need to do anything. You only need to contact us if you want to change something. |
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| Can I pay for the Power Card with my ER Marketing Account? | |
| YES! The Power Card and our Beyond The Sign account has been approved by accounting for payment through your personal marketing account. This is of course if your account is in good standing and you're not overspent. | |
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| How do I sign up for the Power Card? | |
| To sign up you simply need to let Adam or Paul know the following: | |
| Your Name (How you would like it to appear on the card.) | |
| Your Phone Number | |
| The Quantity you'd like to order. | |
| You also need to send Adam Bauermeister the photo you would like to use. | |
| Adam's e-mail is: adambauermeister@edinarealty.com | |
| Adam's Phone is: 763-569-5631 | |
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| Can I personalize the message on the back of the Power Card? | |
| No. The back of the card is fixed as part of the standard template that is set up for the entire run of the card. To change that for each individual agent would add substantially to the cost to the card, not to mention adding a new printing variable. | |
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| Can I show a potential seller the list of agents who mail the Power Card? | |
| "The List" is published here on our offstage area as part of the production process of the Power Card. We ask that you do not share the detailed list with anyone outside the office. However we do encourage you to share the total number of cards that were sent out. This number can be found at the top of "The List" and on the "Card Key Page". | |
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| How do I have a home featured on the Power Card? | |
| The selection process for the homes featured on the Power Card is a combination of several factors including: | |
| Featuring properties that demonstrate a variety of areas, price ranges and styles. | |
| Those who respond first when Adam sends out the request for Power Card properties | |
| Agents who have not had a property on the previous card. | |
| Agents who regularly participate in sending out the Power Card. | |
| If you would like to submit a home, please contact Adam Bauermeister: | |
| Adam's e-mail is: adambauermeister@edinarealty.com | |
| Adam's Phone is: 763-569-5631 | |
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| Do I need to order the Power Card to have a home featured on the card? | |
| Yes. to have a home featured on The Power Card you must be actively participating. | |
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| Why is the Power Card missing the "not a solicitation of listing" disclaimer? | |
| The disclaimer: "If your home is currently listed, please disregard as this is not an attempt to solicit another brokers listing." is not on the card as we are not looking for listings, we are looking for buyers. "Do you know a Buyer for these Homes?" is prominently displayed at the top of each Power Card. If the card were to include a blank spot with the wording "Your Home Here", then we would be required to add the disclaimer. | |
| Besides, this is a sphere mailing, NOT intended for geographic farming. If you are contacting your sphere on a regular basis, you should know who might be on the market with another company. | |
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| How do I know which homes are featured on the Power Card? | |
| So you send out your Power Card to your sphere. Two days later you get a call (or better yet: you're calling through your sphere.) And the person asks a specific question about one of the homes featured on the card. Because it's not your listing, you don't have the answer! Not to worry, every issue of the Power Card will feature the corresponding house information here on our offstage area. From the Power Card main menu, click on "The Card Key" | |
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| How can I user the Power Card as a listing tool? | |
| Take the time to show the seller an
actual Power Card. Perhaps print out this photo* showing how the card
features the same properties which are mailed into many different agents
spheres of influence.
Explain to sellers that this type of Cross Marketing, into other agents sphere of influence, is extremely unique. This level of camaraderie at The Champlin Park office is as unique as this powerful marketing tool. This is yet another example of our commitment to full service. |
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| * Note: To print this photo, place your pointer on the photo and "Right Click" your mouse. This will bring up a pop-up menu. Select "Print Picture" from this menu. After printing, be sure to cut off the bottom of the page as it contains the offstage web address. We prefer to keep our offstage area private. | |
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