~ The Foundation & Structure ~
All successful real estate agents share several common denominators.  They have developed a solid foundation of communication tools, marketing and prospecting systems, as well as a written business plan.  Our Six Weeks to Success coaching program begins with an assessment and focus on these core essentials.
 
The essentials presented here encompasses a wide scope of activities.  They range from the basic activities new agents need to accomplish to the more involved, time intensive tasks such as compiling a listing presentation. 

The tasks and activities presented here are to be accomplished in conjunction with the specific weekly activities presented during the Six Weeks To Success program.

 
 
[  ] Complete "EDINA  U"  (New Agents)

A common question from agents who are just joining the Champlin Park Office is: "With Six Weeks To Success falling on the same day as Edina U, which do we attend?"    Answer: EDINA U!  This is an important step in establishing your initial foundation of Real Estate knowledge.  Therefore we respectfully require that you to finish Edina U prior to beginning Champlin Park's Six Weeks To Success.  See Paul for the current Edina U schedule.
 

[  ] YOUR INTRODUCTORY ANNOUNCEMENT MAILING  (New Agents)

(As with Edina U, this activity should be accomplished prior to starting Six Weeks To Success.)  “Don’t be a Secret Agent!”  We need to let everyone you know that you are now a licensed agent with Edina Realty!  See Beryl for the Announcement Cards and blank envelopes.
 

[  ] PURCHASE AN APPT. BOOK OR PDA
An absolute necessity to maintain focus and sanity!  Develop the success habit of treating your family and personal time, as well as your prospecting and development commitments as 'appointments with yourself.'
 
[  ] CHOOSE YOUR PERSONAL SUCCESS COACH
One of the proven techniques of success in real estate involves having a personal Success Coach.  Your Success Coach does not necessarily need to be at a similar volume or experience level.  Often it's best NOT to choose a friend in the office as they know you all too well.  When choosing your Success Coach, you should choose: 
     Someone who is also going through the Six Weeks to Success program.
     Someone who has a passion to succeed.
     Someone you trust and respect.
     Someone who will give you candid and constructive feedback.
     Someone who would like to have you as their success coach.
After choosing your success coach, both of you then sign The Commitment.
 
[  ] YOUR SUCCESS ALLIES

In addition to your personal Success Coach, you have additional allies in your success equation.
  <> Edina Realty Mortgage    Nicci Brown
  More than just mortgages!  Contact Nicci for an array of specific materials that will support your journey.
   
  <> Edina Realty Title
  If you have yet to establish a working relationship with your Title Company closer, now is the time to take action, BEFORE you turn in a file.  Contact Branch Manager Cindie Murillo and ask for an introduction.
   
[  ] DEVELOP YOUR TWO PRIMARY PRESENTATIONS
  <> Your Listing Presentation & Listing Marketing Plan:  Absolutely critical in the delivery of our Full Service Real Estate message is a solid listing and marketing presentation.  As you go through each week of the SWTS program be sure to focus on completing this powerful tool.  For insights from someone who consistently lists properties at 7% be sure to watch Dean Zaudtke's Listing Presentation.
   
  <> Your Buyer Interview: With multiple industries attempting to control the buyer, it is now more important than ever to have a solid method of communicating with your buyers.  It all starts with the Buyers Interview.  Like the Listing Presentation, this is your opportunity to demonstrate what full service representation is all about.  In return establish expectations and loyalty.
 
[  ] ESTABLISH A FOUNDATION IN THESE BASIC PROSPECTING AREAS:
The following three prospecting areas are critical to the success and long term generation of new business.  While our Six Weeks To Success curriculum involves activities in these areas, they are initially established through our M.A.P.'s Workshop.
<> Geographic Farm Area: Identify, Research and Construct your 'farm area'.  While not a 'quick task' this is certainly a necessary task.  You'll soon see where many of the SWTS activities could be accomplished with-in your geographic farm area, thus enhancing your efforts.  You'll learn more about the specific details of setting up a farm area in our weekly .M.A.P.'s Workshop
<> Sphere Of Influence: Identify and organize your sphere list.  This should be in some form of a database that has the capacity to print mailing labels.
<> Open Houses: You'll see that open houses play an important role through out the entire Six Weeks To Success program.  Like most prospecting areas, it is possible to build systems that will help you succeed.  If you are new to this career or have never held an open house, we suggest that you start by 'shadowing' a few open houses being held by experienced agents.
 
[  ] TECHNOLOGY TASKS
Often times overlooked, these simple technology perks can have a positive impact on your success.  During our Six Weeks To Success program, take the time to complete these tasks.
  <> Personalize your Edina Realty Web Site: Not as overwhelming has it first sounds.  If you've ever used a word processor program such as Microsoft Word, then you will be able to create your own personal web page.  You'll find your access to personalize your page through Edina Place > Agent Tools > Managing My Website.
   
  <> Create your e-mail auto signature: A subtle yet impressive task is a personalized e-mail auto signature.  You'll find several 'cheat sheets' on this and other tech tools through Edina Place > Technology Tools.
   
  <> Network One: This powerful internal networking tool is exclusive to Edina Realty. Agents who use Network One have put together millions of dollars in real estate transactions BEFORE the homes have been listed on the MLS. Throughout Six Weeks To Success you will use this simple networking and prospecting tool!  While there is nothing to 'complete', you should take a few minutes to become familiar with this powerful tool.
 

[  ] CHAMPLIN CHAT DVD’s
Throughout your Six Weeks to Success journey, you should invest the time learning how some of our very own Champlin Park agents have built their successful real estate businesses!  Each of the Champlin Chat DVD’s feature a different Champlin Park agent, sharing insights into their success.  These agents are all at the level of President’s Circle or above! See Beryl to ‘check out’ one of these awesome DVD’s!   (Conference Rm 1’s PC has a DVD player.)

THE STRUCTURE OF SIX WEEKS TO SUCCESS
 
CONSISTENT CONTENT
As you delve into the program you'll notice that the activities from week to week do not change very much.  This consistent content is intentional as these are some of the core activates necessary to incorporate into your weekly regime.  As you approach a new week and an activity that is being repeated, ask yourself: "What did I learn from the week before?"  "What did I do correctly with respect to this activity?"  as well as: "What could I do better?"  Do not look at it as "Repetition for the sake of repetition", but rather view it as "Repetition for the purpose of Mastery."
 
PROGRAM FLEXIBILITY
Another benefit associated with having a consistent content, is the flexibility it allows.    An agent just starting SWTS can start at any time.  You do not need to start on week one.  The program will cycle through the Six Weeks based on the three different missions.  The missions do not need to be completed in any particular order.  An agent can start the SWTS program during any mission.
 
WEB BASED FLEXIBILITY
Using our offstage area to maintain our programs, like Six Weeks To Success, gives us incredible flexibility to add or remove as we see fit.  We will always be evolving.
 
PAPER BASED ACCOUNTABILITY
The first week you begin the program you should obtain a simple empty folder.  It will not be empty for long as we expect you to print out ALL the various weeks schedules, missions, activities, tips, and articles associated with the program.   You don't need to print out everything at once.  But rather from week to week as needed, storing them in your SWTS folder.  Bring your folder to our weekly meeting.  It is in the folder that you will also keep a copy of your weekly Prospecting Activity  Report from M.A.P's along with all your notes.
 
IN CONJUNCTION WITH THE M.A.P'S PROSPECTING WORKSHOP
While SWTS provides you with the foundation and some basic prospecting activities such as sphere calling, door knocking and open houses.  Our Monday M.A.P.'s Workshop is designed to take you deeper into the prospecting arena.  This workshop creates focused energies and support as well as additional perspectives and personal accountability.
 
THE WEEKLY MEETING
Unless otherwise communicated, the Six Weeks To Success weekly meetings occur every Wednesday @ 10:00 and will be held in our resource room.  The structure of the standard meeting is as follows:
     10 minutes to meet one-on-one with your Success Coach and discuss various activities.
     20 minutes group discussion on various SWTS topics and activities.
     30 minutes group focus on the current week's Mission.
On occasion we may have a special presentation or discussion outside the weekly material.
 
THE MISSIONS
There are three "Missions" associated with the SWTS program.  Each of these are designed to help you develop your mastery in their respective areas.  While each mission is fairly simple, and during the actual weekly workshop we may only touch on a small percentage of what you accomplished, .your true success will come by being honest with yourself and from pushing yourself beyond the bare minimum.