On Stage - Off Stage

You may ask yourself:  "Ok, So what is this 'On Stage ~ Off Stage' I keep hearing about?"  Perhaps you've hear it mentioned during our Tuesday meeting.  The 'off stage' area of our site is loaded with references to 'on or off stage', heck even the banner bar at the top of this page says 'offstage'!

Well, before we give you our definition, allow me to share a story that inspired this perspective:  It all started many years ago, thousands of miles from Champlin Minnesota....

 

Ok, I admit it, Diana and I are recovering Disney junkies!  We been to the theme parks more times than I care to mention.  We've spent countless hours shopping in Disney stores.  We own practically every Disney Video. We wear Disney clothing and sport the Disney logos.  We even enjoyed our Honeymoon in Disney World!  I've been told, by more than one person, If I should ever change careers I should look at becoming a Disney "Imagineer".  (Disney calls their engineers "Imagineers"  =  Imagination + Engineering)  Anyway, you're probably wondering what Disney has to do with Champlin Park On & Off Stage.....
  

On Stage / Off Stage at Walt Disney World

The terms and concept of 'on stage' or 'off stage' comes directly from our Disney experience.  Many years ago, I was fortunate to have the opportunity to experience Disney World as very few have ever seen it... behind the scenes!  We were part of a small, 10 guest envoy, that were invited to go places that are NOT open to the public.  During this 7 hour excursion, we walked beneath the streets of the Magic Kingdom, in the maze of utility corridors and tunnels that enable the Magic Kingdom to appear so magical!  
Over the course of this tour, we learned that Disney has it's "On Stage Area" and it's "Off State Area".  And if I had not experienced it myself, I would not have believed how absolutely DIFFERENT these two "areas" are.
On Stage at Disney is what the all the guests experience:

The perfectly manicured lawns and trees.  The impeccably clean streets, shops and restaurants.  The famous Disney characters, in perfect form and customs. 

The lighting, music, sounds and smells... all perfect.

Your manager, "On Stage" at EPCOT !

On Stage is exactly what Disney wants you to see, hear and experience.  They orchestrate everything perfectly.  Disney goes to great lengths to insure you NEVER experience Disney OFF Stage.
That said, 'Off Stage' is a TOTALLY difference experience!  Walking in the tunnels beneath Main Street USA, we encountered many employees dressed in only the lower half of the costume, of the character that they play "on Stage".   We saw Alice, from "Alice in Wonderland", in the break room, chatting with man in a 'headless' Pluto costume, both having a Pepsi!   We saw TWO Mickey Mouse characters walking together, one dressed as normal Mickey, the other as Tomorrowland Mickey!  You would NEVER see this "on-stage"!  The off stage "scenery" is very boring and gray.  No frills, very industrial and efficient.
    
Perhaps the greatest impact from this whole experience was when we were touring "Main Street USA".  We were 'offstage'  Our guide brought us to a sunny, open area, behind one of the Main Street buildings.  The area had ladders, glue buckets and clutter.  The back side of the building was like a pole barn.  Certainly not what you would call the "Disney Experience".  Then the tour guide had us take ONE STEP through a gate.... In that one step, we were instantly "On Stage".  No ladders, clutter or pole barns.  We were standing on Main Street USA just as everyone else saw it.  Bright, colorful with rich architecture.  We spent the next half hour going back and forth.  Taking one step: "On Stage to Off Stage"  then back again "Off Stage to On Stage".  Then repeating the process, all the while studying how Disney controlled everything!  All the sight-lines were perfect.  If an area was off stage, it did not receive even a coat of paint!  It truly was amazing! 

By the way, you can image that Disney is going to keep their "Off Stage" area truly off stage, NO Cameras were allowed on the tour.... sorry!

 
Back to our little corner of the world......
 
In the purest sense of the concept, 'On Stage' is anything the customer experiences.  In defining "the customer", the largest portion certainly is the 'general public'.  However, the definition could be increased to include anyone other than a Champlin Park Edina Realty sales partner or employee.
 
Like Disney, there are Champlin Park areas, events, dialogs and tools that are strictly 'off stage' and should never cross over to 'on stage'.
 
On Stage Off Stage
The 'public areas' of our office:  The reception area, conference rooms,  restrooms, parking lot, our marquee,  etc... Our large resource room, the agent offices. By the general traffic flows of the office, some areas are more off stage than others.
Champlin Park.com Champlin Park.com/offstage
Our open houses, door knocking, mailings, prospecting etc... Our meetings and workshops.
Our daily lunches at Broadway. Our Office "Potluck" lunches.
Community Events (ie: Father Hennepin Days, Meals on Wheels, etc...) Our Friday "Card Night"
When we attend a public event where we're known as being: "From Edina Realty."  ie: the ERHS Golf or Softball Tourney. When several of us take an anonymous trip to the 'Turtle Lake investment seminar'.
 

I think you get the idea.